Determinants of willingness to help
Evidence from a survey experiment
Keywords:factorial survey approach, experiments, willingness to help, cost-reward model
We analysed determinants of willingness to help using a factorial survey approach (n=405 individuals, n=5937 vignettes). We tested the effect of situational characteristics and how characteristics of the bystander and the person in need influence willingness to help in hypothetical situations within the framework of a cost-reward model. We found that the situation itself has the strongest effect: willingness to help was strongest when the net gain of helping was positive, whereas it was weaker in situations when the cost of helping and cost of not receiving help were equal. These results provide support for the cost-reward model of helping and illustrate that the factorial survey approach could supplement or in some cases replace more widely used experimental methods (laboratory or field experiments).
How to Cite
Authors who publish with this journal agree to the following terms:
Authors retain copyright and grant the journal right of first publication, with the work three months after publication simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal. This acknowledgement is not automatic, it should be asked from the editors and can usually be obtained one year after its first publication in the journal.